How do you convey a deep sense excitement for what lies ahead? How do you share a sense of reward after huge effort? Here’s three outstanding letters from Marissa Mayer, Jack Dorsey and Jeff Bezos that apply the written word well in conveying passion and direction.
Amazon CEO, Jeff Bezos announcing the Kindle Paperwhite. His letter was front and center on the Amazon home page (pdf screenshot) marking the final turn away from ‘gold box’ offers and cluttered Amazon home page of the early 2000’s. Read the letter as reprinted on Kindle Chronicles.
Yahoo CEO, Marissa Mayer on renewing the Yahoo Logo “Geeking out on the Yahoo Logo“.
Square CEO, Jack Dorsey on signing up Starbucks “Onward“.
I added this one from CEO GoDaddy, Blake Irving (png) a little after publishing the post.
Hope you enjoy reading these as much as I have!