Trends are clearly indicating a device with data (connectivity) is just as precious as a device with voice for many different reasons!
T-Mobile customers in the US are trading up from ordinary phones to the BlackBerry pearl. The BlackBerry Internet Service is a primary driver of this trend. It allows users to receive their personal e-mail instantaneously on their handhelds. It is very easy to setup and works well with GMail, Yahoo! and other free e-mail providers.
How repeatable is this trend in India? Yesterday, as I walked with the crowds in Mumbai, I could not help notice the number of folks who were carrying data-enabled handsets, for example – the Nokia 6030, 6230 and so on. I promise more on that later. It looks like there is a sizeable customer segment just waiting for the right spark to flip the demand for mobile data services.
At the Dadar ST bus stand – vendors (street) were selling cheap versions of mobile FM receivers with headsets. This is an oh-so obvious prediction – Mobile Entertainment, Television, Movies will be the next big wave to carry mobile data services into India. Perhaps not e-mail.
BlackBerry pearl proves consumers want smartphones – Fast Company.
T-Mobile has this to report about it’s BlackBerry Pearl users:
- Nearly 3 out of 4 T-Mobile customers who upgraded to a BlackBerry Pearl traded up from a regular phone, rather than another converged device.
- The majority of T-Mobile customers using the BlackBerry Pearl are using it for personal e-mail rather than staying connected to corporate servers.
- Approximately 80% of all T-Mobile Blackberry Pearl customers to date have signed up for BlackBerry Internet Service only, to take advantage of personal e-mail accounts like gmail, Yahoo! mail, etc. (rather than Blackberry Enterprise Service for corporate e-mail).
- 96% of T-Mobile Pearl customers send personal e-mail from their device weekly.