Why would Google India sign a deal with AirTel to share advertising revenue for data applications?
Bharti Airtel Ltd, India’s largest mobile service provider with nearly 53 million customers, plans to tie up with leading Internet portals for sharing advertising revenue when Airtel’s subscribers visit those websites through mobile Internet.
I’m trying to keep only the best Startups from India in focus here. In order to get listed, a product has to be Remarkable, early stage, in sync with our times, and address a significant need which many people have.
SysInclude is a social network dedicated to IT professionals in India (and elsewhere) who work with the top IT shops.
Why does the idea rock? In our turbulent and confusing times, when everyone is vying to be a Facebook, SysInclude is a refreshing idea. They are focused on identifying and solving the needs of a large (enough) niche. They have wisely selected an audience with growing requirements.
They have restricted their registration to folks with a working e-mail address from a recognized IT shop. All other registrations are blocked. Their aim is to keep their resources and targets focused on their target audience.
Monetization should not be very hard for SysInclude. IT professionals are obvious targets for advertisers who wants to reach out to a high-spend, technology-savvy class of youth making anything from Rs. 5 lakhs p.a to the insane. Advertisers and sponsors will definitely include companies that recruit for IT, Startups looking for talent and advertisers from the retail, travel, automobile and real estate sectors.
The devil is definitely in the details. The team at SysInclude is geared to execute the idea with passion and perfection. They will need to work hard and innovate features that stretch beyond the ordinary. I am yet to see how they intend to make the idea compelling enough to draw in the audience through word of mouth. One possibility is to focus on answering the many questions that IT pros have including housing, services, work conditions, local information and networking.
What can they do better? I’d suggest that they open up a little to include professionals who aspire to either work in IT and are currently placed abroad (and have been invited to join by a friend). I get a number of requests from returning Indians every year with questions about jobs and companies.
I have not been able to gain access to screenshots of features for Sukshma. You can get a peek at a few shots on WebYantra here.
AirTel recently revealed a slick new ad for Pink Floyd ringtone downloads. Certainly made me turn my head! The advertisement features Pink Floyd’s famous “The Wall” soundtrack with a backdrop full of animation sourced from the original Pink Floyd concerts.
Marketing messages that cut through the noise are the ones that also come to you in your sleep.