It still strikes everyone as odd when a company makes a bold claim to it’s prospective investors that it ‘might never make money’. I know a bit now about traveling this path and I’ve begun to believe in why something like that should even exist in the first place. On finding a fit with market, the company sinks it’s teeth deep into it and burns through fuel faster than anyone else in an attempt at land-grab. Before long the company has grown to a massive size, it’s survival depends on large tranches of resources to continue to touch millions of customers. Few stories can make it this far. At this point even a tiny weakness in the complex thread that binds the company together can be their undoing.