Over the past few weeks I’ve repeatedly come across instances where the ability to build out an idea and get feedback as an atomic action has proved to be a huge advantage. While this won’t prevent one from spending time and effort on bad ideas, it does protect you from the more likelier instance of having a good idea and then failing to act on it. In fact, if you believe the challenges facing a good idea are all rooted in bias – then you’ll know that pushing aside bias is a priority. It’s easy to analytically tear apart ideas on a whiteboard but that isn’t progress. On the other hand, it only takes a single experience of a user’s delightful response to gain the confidence to invest more.
Serial entrepreneur out of Pune – Karamveer Singh, CEO, Ayush Software shared his commitment to rapidly getting an idea out to his target audience. The method he uses to push aside bias is to talk about the idea in past tense, “it’s already done” pushes aside the bias of aimless encouragement; and “someone else has done it”, pushes out any bias that you personally bring into the picture. An instance of where he cited this works is when you ask your Mother- “Would you use this?”
In “How to Get Startup Ideas“, Paul Graham points out to the inherent advantage of fast feedback loops. He says it’s a huge advantage to be able to build your ideas out, especially if the idea is something you want, and something with an unexpected flavor to it.
May-Britt Moser and Edvard Moser who shared 2014’s Nobel Prize for Medicine for their discovery of the Brain’s inner GPS cited another instance of a fast feedback loop. What sets them apart is that they’re married – working partners. They unabashedly revealed that their ability to quickly refine ideas over breakfast helped them immensely.
The above supporting evidence makes a compelling case to keep the build-ship feedback loop tight, true and quick. And yet under time pressure, I find startup founders turning to outsourcing the creation aspects of their ideas to employees, other companies and even overseas. In other cases, they’ll share an underdeveloped startup idea with an exacting audience. I myself am not exempt. It seems to be another fallout of the prevalent startup culture that puts results before the process of discovery. Paradoxically, growing economic efficiency with every passing age only serves to underscore the act of creation.
“What Did That Sound Like?”
Thomas Rhett on the Making of ‘It Goes Like This’. Photo credit Lunchbox LP.