In Thirty Days

Life can get a little crazy some times. Too many things to get done, too little room for exploring a new direction. Then there is the flip-side – sticking to a daily boring routine, wondering out loud as to where the improvement is going to come in from.

Matt Cutts says the best way to make change stick is to diligently follow a 30-day rule. Pursue your new direction for 30-days, let it build up momentum and take on a self-rewarding nature. It turns out, thirty days is just enough to gain depth and make your effort worthwhile.

Will it work for you? Of course it will! Just remember its you who makes the change possible. I’ve been following similar shades of Matt’s thirty-day rule to get change to stick. It has helped me get back on the jogging track, learn new keyboard shortcuts and follow a new process at work. Even when I need to get through a book that has been particularly difficult to read. A helpful tip is to ignore the urge to rationalize the change for the time duration. I’ve fixed my eyes on a new goal and this time, I will be adhering to Matt’s thirty-day rule to the letter.

Three “Letters from the CEO”

How do you convey a deep sense excitement for what lies ahead? How do you share a sense of reward after huge effort? Here’s three outstanding letters from Marissa Mayer, Jack Dorsey and Jeff Bezos that apply the written word well in conveying passion and direction.

Amazon CEO, Jeff Bezos announcing the Kindle Paperwhite. His letter was front and center on the Amazon home page (pdf screenshot) marking the final turn away from ‘gold box’ offers and cluttered Amazon home page of the early 2000’s. Read the letter as reprinted on Kindle Chronicles.

Yahoo CEO, Marissa Mayer on renewing the Yahoo Logo “Geeking out on the Yahoo Logo“.

Square CEO, Jack Dorsey on signing up Starbucks “Onward“.

I added this one from CEO GoDaddy, Blake Irving (png) a little after publishing the post.

Hope you enjoy reading these as much as I have!