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Sunk cost fallacy

For every brand and for every person, yesterday is irretrievably gone and tomorrow is worth a great deal.

– Seth Godin, on sunk cost and your personal brand.

Entrepreneurs are good at keeping their dream when everything about them is changing.

Posted on March 12, 2008Author santoshCategories building venturesTags entrepreneurs, Entrepreneurship, inspiration, MBA, quotes, Seth Godin, startup, sunk cost

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