Google signs deal with AirTel for GPRS users attention

Why would Google India sign a deal with AirTel to share advertising revenue for data applications?

Bharti Airtel Ltd, India’s largest mobile service provider with nearly 53 million customers, plans to tie up with leading Internet portals for sharing advertising revenue when Airtel’s subscribers visit those websites through mobile Internet.
“We have an exclusive tie-up with Google, Inc. in India to share advertising revenue every time our subscribers are exposed to their advertisement,” said a company spokesperson, who did not give details of revenues it generates from that association and how many such tie-ups it expects to conclude with other websites.
A Bharti Airtel executive said 35-40% of Airtel customers have handsets that are enabled with GPRS (general packet radio service, a wireless technology supporting high-speed data); the executive requested anonymity. The company reported Rs12,198 crore as consolidated revenues for the six months ended September, registering a 49.7% growth over the corresponding period of the previous year. read more…

Question of the Day!

Is the mobile flavored Internet going to cost startups? Why do Operators want a finger in all pies?