Fring de! India

VOIP for mobile happens to be one of my top predictions for fastest growing markets in India. Fring is the application making it happen. It is already the most frequently used application on my Nokia E61i. I use Fring for Skype International calls, chat on GTalk, MSN and other networks. The only drawback is that it seems to suck out your mobile battery faster than you can imagine. I end up having to restrict its use to only when I am traveling.

The people behind Fring seem to acknowledge the huge interest and potential and have dedicated a blog to India. The blog is a great addition to help their customers, announce features and new phones compatible with Fring.

Now if only AirTel, Vodafone and the other big Mobile boys wake up and learn to walk their customers through enabling wireless data on their handsets.

Another product riding the mobile wave in India is Mowser who claim to receive more than twice as many mobile requests from India alone. Rajan attributes that interest primarily to dial-up users from India who use Mowser and other content adaptation engines for mobiles to surf the web.

SysInclude == Remarkable

I’m trying to keep only the best Startups from India in focus here. In order to get listed, a product has to be Remarkable, early stage, in sync with our times, and address a significant need which many people have.

SysInclude is a social network dedicated to IT professionals in India (and elsewhere) who work with the top IT shops.

Why does the idea rock? In our turbulent and confusing times, when everyone is vying to be a Facebook, SysInclude is a refreshing idea. They are focused on identifying and solving the needs of a large (enough) niche. They have wisely selected an audience with growing requirements.

They have restricted their registration to folks with a working e-mail address from a recognized IT shop. All other registrations are blocked. Their aim is to keep their resources and targets focused on their target audience.

Monetization should not be very hard for SysInclude. IT professionals are obvious targets for advertisers who wants to reach out to a high-spend, technology-savvy class of youth making anything from Rs. 5 lakhs p.a to the insane. Advertisers and sponsors will definitely include companies that recruit for IT, Startups looking for talent and advertisers from the retail, travel, automobile and real estate sectors.

The devil is definitely in the details. The team at SysInclude is geared to execute the idea with passion and perfection. They will need to work hard and innovate features that stretch beyond the ordinary. I am yet to see how they intend to make the idea compelling enough to draw in the audience through word of mouth. One possibility is to focus on answering the many questions that IT pros have including housing, services, work conditions, local information and networking.

What can they do better? I’d suggest that they open up a little to include professionals who aspire to either work in IT and are currently placed abroad (and have been invited to join by a friend). I get a number of requests from returning Indians every year with questions about jobs and companies.

I have not been able to gain access to screenshots of features for Sukshma. You can get a peek at a few shots on WebYantra here.