IT: Small Business Market

Never forget the little guy. The small business market in India is huge and technology friendly. 

Search technology, he said, can really open the door to wider markets for small companies. Far-flung customers can find a company's products, while keyword advertising makes marketing more specific and affordable. "It's just been phenomenal what Google has done for our business," said Mr. Braverman, who is 25.

Smaller businesses have now taken the lead in spending on information technology. Small and medium-size businesses — those with fewer than 1,000 employees — account for half of all spending on hardware, software and services in the United States, and their spending grew 35 percent faster last year than the overall market, according to IDC, a research firm. That trend, said Ray Boggs, an IDC analyst, is expected to continue for the next few years as small businesses become more eager and adept at using new Web technology.

Source: NYTimes – Web Services Upend Old Ideas About the Little Guy's role.