Jobs’ keynote address at MacWorld 2006. One word, Innovation.
iPhoto: The Mac now has photocasting. Similar to podcasting, it allows your family, friends, and fans to get updates on photo albums seamlessly.
Apple is showing the world how to enslave technology (as compared to being enslaved by it).
Instead of focusing on just web-based applications (e.g. using Ajax, or maybe flickr), or just focusing on desktop applications (e.g. WMP), they have decided that both need to work with each other without the accidental artifiacts in the way (e.g. the Internet Browser).
The use cases are very simple. You can send a (possibly RSS) URL to your grandma, have her click on the link and import your iPhoto album over the web. In the backdrop, iPhoto (or any other RSS photo application) is subsrcibing to a RSS feed from your album on .Mac. Now as you update your album locally, the updates are seamlessly exported through .Mac to all your subscribers.
Flickr I hope you guys are listening. This would make my life a lot simpler (to quote a MacWorld participant).
I think in the future, desktop applications that depend on the platform will not go away. There is way too much hardware that will integrate with the platform in the first place. This hardware will provide content. It is one thing to get Maps from Google on your phone or PC. Creating your own content and exporting is a different beast altogether.
iWeb: Talk about “Content Management Systems“[Sukshma], iWeb will now build a website for you, around your photos, blogs, videos and other content. Jobs started his presentation with his goals, easy to use, must create beautiful websites. (hey Shalin, if your reading this, any thoughts?).
He then went ahead and demonstrated iWeb for the audience. It was very inspiring. As a bonus, all Mac applications can contribute and share content through iWeb in a matter of 2 clicks.